How to increase your architectural practise?

Satinder Chawla

Increasing business with today’s competition can seem tough. And it is. Unless the key delivery of any business or profession is not in place it can be a rough ride. As an Architect or interior designer, your main focus is on delivering a well executed quality and functional design. This remains a key factor. Unless this aspect is fully taken care of there remains but a slim chance of customer referrals and an increasing practise. Product specification and Vendor selection thus becomes a crucial factor in end user satisfaction. There are other factors too however if this one is not in place, other factors such as effective marketing or PR would not work.

Now what are the key parameters of a high quality and functional building design? And how to achieve them. Let us have a look at the basics which are applicable to any product and how specifically Span floors fits into each. You can use the following factors as a checklist for any material selection:

Aesthetics – As human beings we love beautiful spaces. However beauty is a subjective subject. Hence knowing and delivering what the client sees as beautiful objectively is an important point and contributes hugely to the success of the project. At Span floors, we offer a collection of over 200 types of wood floors that can help you create any desired effect from calm to vibrant or zen to eclectic, from contemporary to rustic helping you create just what your client wants.

A cleaner wood floor, faster!

Satinder Chawla

A quick update..

We have just invested in a super fast, specialist wood floor cleaning machine. The machine does a fantastic job – it cleans the dirtiest of floors (super) fast and saves the precious time!

Formaldehyde and wood floors

Satinder Chawla


I share with you a very important Tech Update issued by NWFA a few days ago via our newest initiative ‘The Span Floors Educational Series Email Campaigns’. We had sent out one on the same to all our beloved customers as well as the respected professional community (Designers, Trade). Our website home page also displays it prominently for the next few days for you to see, if you missed it.

A perfect floor, delivered!

Satinder Chawla

At Span floors, this is sentence we aim to hear to hear every day!

Just like a near perfect burger being delivered at McDonalds at thousands of outlets all over the world, Span floors intends the same with it’s floors. Over the years, our customers in Delhi/NCR, where we provide a complete end to end solution (from product selection guidance to Installation to maintenance AMC), have come to expect a level of service from us.

We are on facebook now!

Satinder Chawla

A quick update.Span floors is officially on Facebook & Twitternow! It is one more way to share what is happening at our end and being even more in touch with our beloved customers and patrons.

Wood & moisture

Satinder Chawla

Since nationally the popularity of wood flooring is rising exponentially (we see more and more homes, offices, hotels, shops etc installing it) and wood floors being rather a new subject for us as Indians (India has been traditionally a stone and tiles market because of availability), it is important that we get to know it a bit more..

The span floors amc

Satinder Chawla


I write this blog to introduce another first from your favourite Designer Wood Flooring co. – The Span Floors Annual Maintenance Contract (AMC). Once again, it is the stakeholders – Architects, Customers and the Trade, who pushed us to come out with this first as well. Numerous requests have led us to formulate one!

Designers, let your imagination fly!

Satinder Chawla

Being at cutting edge of the wood flooring business for over 10 years, I thought I had seen it all. We were working with the best of the best cos. globally, had the best of their best collections in stock.. What more could I see..To put it honestly, it was getting a little too routine, too expected, if you know what I mean..

The 2010 that was…

Satinder Chawla

Another year goes by. But just not another one at Span floors.

As always, we did loads of exciting stuff this year too!Before I come to that, I would like to share a very important Strategic initiative that started bearing fruit this year. The year saw Span floors 2 year old foray into direct retailing in the Delhi/NCR market mature. Why we wanted to get into retail in the first place was because of the gap we saw. What we observed was that most players in the market were just selling ‘Wooden flooring’ but our aim at Span floors was different! What we understood that the Customer is not buying just a ‘wood floor’. What he is really after is the ‘Experience of joy’ when he sees his place looking great.

Wood flooring & your health

Satinder Chawla


I return this time to share about a small technical symbol that you would find appearing in all quality laminate & wood floorings (engineered and solids) but mostly not understood.

It is called ‘E 1′.

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New Delhi – 110026 INDIA

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M-8, 1st Floor

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